Sun and Sand Sports Summer Sale

Nobody has ever sat down with a Summer Sale brochure because they couldn’t wait to read it.

So we wondered if we could make the catalogue itself a little more interesting.

Using some clever filming techniques and direction, we turned it into an interactive film where every product was labelled, individually clickable and linked directly to the online store.

Less catalogue.

More shopping experience.

What this film taught me was how an ad doesn’t have to be a straight three-part narrative, with a VO that explains the story. Film exists beyond the usual parameters we place on it.

And it’s on us to push those boundaries.