I’m passionate about sports, language and history. About finding creative solutions to beautiful problems, hip hop and Harry Potter, the songwriting magic of The Beatles, spending hours, days or weeks working and working and working until you finally hit the “aha” moment, agonising over the pros and cons of the em dash, and the Oxford comma.
I’ve channelled all of that into work for brands including adidas, Budweiser, Philips and Coca-Cola, across Cape Town, Dubai and Amsterdam.
I’ve helped create global brand platforms like “You Got This” for adidas and launched baby bottles for Philips. I’ve given independent artists a platform for Beck’s and made Kevin Hart the Chief Island Officer of Aldar.
Along the way, I’ve led creative teams, won pitches, made work across markets, and learned that the best ideas rarely arrive fully formed.
I don’t know if ads can change the world. But making them has changed mine.