adidas Summer of Sport

To launch the Summer 2024 Olympics, adidas released a campaign filled with their top Olympic athletes, as well as their future Olympic hopefuls.

The idea was the second iteration of their new global platform “You Got This” (which I was a part of creating). It was all about removing the pressure, the noise, the expectation, and just going out and doing what you do best.

With an iconic soundtrack, and featuring soon-to-be 100m gold medal winner Noah Lyles, it was a celebrated campaign that cemented adidas’ new platform and approach to sport being about enjoyment over expectation